Ex-NFL VP/Club Business Development Laura Lefton is joining the USTA in a newly created role overseeing ticketing and premium ...

NFL teams released their schedules in full Wednesday night with a number of creative videos, but it was the Chargers -- the ...

Dick’s Sporting Goods has agreed to buy Foot Locker for roughly $2.4B as the big-box retailer seeks a bigger global presence ...

The Chiefs and Cowboys are still the NFL's TV bell cows but the Commanders are scheduled in eight nationally televised games ...

Netflix co-CEO Ted Sarandos joked to SBJ the company’s plans to top Beyonce would be a surprise, before saying the halftime ...

Kenvue Brands is doubling down on its use of hockey to market its Tylenol pain relief products in Canada, adding a multiyear ...

Two of LIV Golf’s most high-profile players were sporting new brand logos on their clothing on Wednesday ahead of the PGA ...

The NBA could be open to playing its All-Star Game earlier in the season as perhaps another way to coerce players to take the ...

Fresh pet food brand The Farmer’s Dog has renewed its year-old MLB sponsorship rights, under which it was designated as the ...

Reaction in the agency buzzosphere to Nick Kelly's departure from Verizon to start his out agency varied from surprise to ...

Warner Bros. Discovery kicked off the final day of upfronts from Madison Square Garden this morning, but unlike many other ...

The International Tennis HOF in Newport, RI today unveiled $3M in renovations to its museum during a ribbon-cutting and ...