Television ad volumes increased from 7,188 seconds per day in 2020 to 8,210 seconds in 2024, with FMCG accounting for 45% of ...

The rise of marathons is transforming into a major opportunity for brands. Experts discuss how these events are evolving into ...

The news banner is currently being tested in the United States, Canada, and India, and is available on both desktop and ...

The white paper by ASCI, PSA Legal, and Tsaaro Consulting reveals only 6% of India’s top websites are DPDPA-ready, urging ...

With nearly 25 years of experience in the media and advertising sector, Naik has previously worked with organisations such as ...

Prior to joining Sony Pictures Network, she served as the Marketing Head for Star Utsav at Star TV Network and as Vice ...

To tackle the pesky problem of 'Cheetle' covered fingers, Cheetos has launched a font designed entirely with non-dominant ...

This follows Omnicom's opening of campuses in Bengaluru, Chennai, and Gurugram in April 2024. The ongoing investment in India ...

The concert attracted viewers from across India, with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, ...

Meta AI will now use account data from Facebook and Instagram to offer personalised recommendations, including location and ...

This Data Privacy Day, creators like Neetu Bisht and Amulya Ratan emphasise how Snapchat’s privacy features help them share ...

Anand Bhadkamkar, Group CFO and COO at LS Digital, explores the key factors in successful M&As, including strategy, cultural ...