Marketing Week1h
Women’s sport viewership grew in 2024 but total hours watched drops, data suggests
Women’s sport in the UK, excluding global tournaments, achieved its highest viewership level ever in 2024, according to Women ...
Marketing Week8h
Disney+ price hikes help boost revenue despite drop in subscriptions
Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Marketing Week9h
Spotify cuts marketing spend pledging focus on ‘accelerated execution’
CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...
Marketing Week11h
The Week in Tech: Google’s AI investment soars and Snap profits off TikTok uncertainty
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week11h
‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...
Marketing Week18h
Paid search addiction is killing your brand health
Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...
Marketing Week18h
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues ...