Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ...
For brands in sectors like FMCG, video can be a prime venue to build brand and create positive associations that will put ...
With the impact of GenAI, voice search is experiencing a revival of interest. But a lack of reporting hints that voice isn’t a distinct category of searches. The marketing world is no stranger to ...
Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...
Currys CEO Alex Baldock details the commercial benefits of improving employee engagement, the company’s success with hybrid working, and how it is “clawing back” share from Amazon.
“If you are the sales head of a large CPG, online is something like 10% of your portfolio,” reflected Amit Chitnis, Chief Commercial Officer at Ocado, during a fireside chat this week. When FMCG ...
At a Retail Week x The Grocer Live discussion panel, digital leads at L’Occitane and Dr. Martens along with All Saints’ former global head of business transformation discussed the challenges of making ...
In the first Digital Shift of 2025, consultant Neil Perkin explored questions of skillsets, AI model visibility, and evaluating martech to advise marketers navigating a landscape increasingly ...
At a Retail Week x The Grocer Live discussion panel, digital leads at L’Occitane and Dr. Martens along with All Saints’ former global head of business transformation discussed the challenges of making ...