This edition covers tariffs, the latest in GenAI retail integrations, and TikTok Shop’s geographic and sectoral expansion.

Tesco’s Tash Whitmey and Superdrug’s Paul Stafford on omnichannel, measurement and driving brand with retail media.

Adobe’s latest AI and Digital Trends Report suggests that 2025 is the year executives expect generative AI to truly transform ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

With short video taking over social media and consumers enjoying more entertainment through streaming and video platforms, there are more opportunities than ever for brands to use video in the right ...

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...

“The announcements and developments in [the generative AI] space keep on coming,” consultant Neil Perkin commented in the latest edition of Econsultancy’s quarterly trends series Digital Shift. The Q1 ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...