Sheetz announced Tuesday the unveiling of a custom map in Fortnite, the massively popular battle royale video game.

ALTOONA, Pa. — On Jan. 21, convenience store chain Sheetz announced its new map on the video game Fortnite, debuting a custom Sheetz map where Fortnite players worldwide can play the "Sheetz Run ...

Officials from Sheetz have announced a collaboration with the marketing group Umi Games, publishing a custom map in the popular game Fortnite that will allow players to use their digital parkour ...

Sheetz, in partnership with Umi Games, has unveiled a custom map in the multiplayer online game Fortnite, the company announced on Tuesday. On the map, “Sheetz Run: Only Up,” players can climb ...

The new collaboration will have players competing for the best times, with real world prizes for some of the fastest completions.

The retailer partnered with one of the most popular gaming companies in the U.S. in a marketing move targeting young consumers.

You can already go on a “Sheetz run” in real life and earn points using the convenience chain’s rewards program. But savvy Fortnite players will soon be able to go on a virtual Sheetz run and compete ...