Starbucks recently made headlines by confirming it will cut 30 percent of its menu offerings. On the surface, this might seem ...

CEO Brian Niccol explains the company’s pivot back to its roots.

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the global chain and reposition Starbucks as a coffee shop, not just a place to pick up mobile orders for coffee.

Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

Starbucks ( SBUX -1.21%) shares soared 8.1% last Wednesday in response to its first-quarter fiscal 2025 results and ...

The new policy, which makes a shift in the company's online ordering strategy, is an effort to streamline Starbucks' operations. In addition to capping the number of items per order, Starbucks ...

The company announced on Wednesday that eligible customers can stop into any Starbucks location across the country for a tall ...

Starbucks (NASDAQ: SBUX) hasn't been energizing investors' portfolios in recent years. After hitting a peak in July 2021, shares dipped 43% in the 11 months that followed. It has been a volatile ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.