Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, who Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian ...

When discussing Retail Media growth and market size, the reality is that these rosy forecasts often stem from aggregate numbers driven by Amazon Advertising and, in the US, the rapid growth of Walmart ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...