At least, that’s what someone unfamiliar with the brand might have taken away from its new “rebrand,” which debuted on Monday ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting thoughtfully, companies can enrich the market and foster deeper connections with ...

It was adorned in black and yellow with its team logo outstretched alongside ... In 1981, when Pearl dressed up as Boston College’s mascot for a weekend, it was in Tuscaloosa during the Eagles’ NCAA ...

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The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

SPRINGFIELD, Ill. (WAND) — A plan in Springfield to ban schools from using Native American names, logos and mascots is heading to the House floor. This legislation would apply to schools using ...

The baby jaguar that's been bonding with her mom behind the scenes at the Baton Rouge Zoo will make her first public appearance April 4, zoo officials said Wednesday. The 5-month-old cub ...

It seems the US Democratic Party has a new logo, or at least a new profile pic on social media. The design is instantly ...

Zippy has been knocked off her throne. In a Sports Illustrated ranking, Zippy came in as the second-best mascot in this ...

Roaring with anticipation, students at Alta Loma High in Rancho Cucamonga packed the school gymnasium, eager to find out their new mascot at a school-wide assembly on Thursday morning, March 13.