In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

Leading measurement and analytics company Adjust today released its annual Gaming App Insights 2025 report, showing a resilient gaming industry on the ...

ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

The super apps trend is gaining traction in the U.S. and Europe. PayPal, Cash App, and Revolut are aiming to become financial ...

Leveraging breakthroughs in generative AI, visionary enterprises like Microsoft, ASICS, Marks & Spencer, Johnson Controls and more are partnering with Typeface to achieve personalized storytelling at ...

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

At first glance, having access to over 20 Adobe apps seems like an incredible deal. But the truth is that most people will ...

It can be tough to seek out all the best new Android apps. Some you may not have heard of, while others launch without much fanfare, but we’re here to help. We’ve scoured the internet to find ...

Figma is the first interface design tool based in the browser, making it easier for teams to create software. Join us in https://t.me/figma_linux ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

In this environment, it’s a small wonder that app marketing costs constitute a bulk of a brand’s marketing expenses, and many indie app developers struggle to get their apps discovered on the app ...