Before 2020, in Spain, the marketing professionals interviewed barely showed a preference for working with either integrated ...

Goodyear has named Publicis Groupe as its integrated global agency of record. The tire company is consolidating its media, ...

Valid, the AI-enabled ad agency transforming digital advertising, today announced $5.5 million in seed funding led by Canaan Partners. Neo, J Ventures, and strategic investors, including Reddit CEO ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils.

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Join us for an exclusive panel and open forum featuring top executives from Le Truc, an innovative creative powerhouse within Publicis Groupe. As one of the world's "Big Four" advertising giants, ...

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

Goodyear Tire & Rubber Co. has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping ...

Driven by an increased online presence and personally tailored advertisements, the digital advertising market has undergone a ...

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...