Goodyear has named Publicis Groupe as its integrated global agency of record. The tire company is consolidating its media, ...

Valid, the AI-enabled ad agency transforming digital advertising, today announced $5.5 million in seed funding led by Canaan Partners. Neo, J Ventures, and strategic investors, including Reddit CEO ...

Winning client buy-in for accessibility is about understanding their goals, communicating value clearly and addressing ...

The corporate affairs specialist writes about why brands must lean into social impact—or risk irrelevance.

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

One side of the ad industry argues media, data and tech rule the business, while others say those disciplines are themselves ...

Scopen's Agency Scope has found that in the last four years, there has been a clear trend of not wanting to integrate all ...

According to GroupM, the adex in India is expected to reach Rs 1,64,137 crore in 2025. The Dentsu digital report estimated ...