Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...

Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.

The University of New Orleans has once again been recognized as a High Spending and Doctorate Production institution, also ...

The university aligns with the Literacy by 5th Grade Initiative, which provides free bilingual resources for Riverside County ...

Acclaimed production company Institute welcomes director and photographer Blaise Cepis to its roster.

Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Marist University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ...

Each year, millions of people tune in to watch the Super Bowl, but it’s not just the game that draws them in—it’s also the ...

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...