People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

One of the most recognizable automobile brands worldwide, BMW has had 108 years to perfect its mission. Founded in 1916 to ...

Feel the power of the BMW M135i as it roars down country roads with thrilling acceleration, rapid kickdowns, and effortless ...

We have tested the model, its capabilities, and put it through an extreme ordeal. How the car reacted to the most challenging ...

Capped in production at 92 models in total for the entire world, with 46 festooned in Frozen Tanzanite Blue Metallic and the ...

Historically, BMW coupés have simply been swoopier, less practical versions of their saloon car counterparts. Not any more – the BMW 4 Series is a rakish model in its own right. Sure ...

Last November, I strapped into the rear passenger seat of an all-electric, four-door sedan with BMW test driver and 24-hour racer Jens Klingmann behind the wheel. It was a cold day at BMW’s ...

Of the top ten cars that increased the most in value in January, six were diesel-fuelled - and they include everything from a luxury BMW to a budget ... This luxury Beamer is a smaller version ...

Das war die Leseprobe unseres heise-Plus-Artikels "Kurztests: Mobile PA-Anlage, Beamer und Etikettendrucker". Mit einem heise-Plus-Abo können sie den ganzen Artikel lesen und anhören.

BMW’s new £16,640 R1300GS is the lightest, punchiest, most compact and powerful GS there’s ever been. The popular adventure bike has a higher level of standard equipment, a new face and a ...

Erlebe kinoreife Momente in deinen eigenen vier Wänden mit dem perfekten Full HD Beamer. Unsere Experten, darunter auch Damian mit seiner umfassenden Erfahrung in der Elektronikbranche ...