Apple and its rivals in the Chinese smartphone market are in a heated race to adopt the country's fast-improving artificial ...

CNBC's Leslie Picker on the latest out of Berkshire Hathaway's investments in Q4.

Apple TV+ has mostly struggled to find mainstream success, aside from select hits, but a brand reboot could be the solution.

After a three-year hiatus, the budget-friendly iPhone SE might finally be making a comeback. Apple is poised to make a major ...

The new Netflix series Apple Cider Vinegar dramatises the true story of Belle Gibson, an Australian influencer who claimed to ...

When it comes to revolutions in technology, few have been as marked as when Apple made the switch to in-house silicon. The ...

Now, the device looks set to gain a major upgrade in the coming months. That's according to Mark Gurman of Bloomberg, who ...

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the ...

We're seeing executive-level discounts for some of the best tech in the world (from a brand that's rarely on sale).

As Apple returns to the mid-range market with the iPhone SE, what impact will the smallest and cheapest iPhone have on the ...

Apple's upcoming budget iPhone might not be called the iPhone SE 4 after all, with Bloomberg's Mark Gurman lending credence ...