Why Is Unilever’s CEO Fernando Fernandez Investing In Influencers?
Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...
New Unilever boss handed £763k to move house as big firms boost packages to attract top talent
THE new boss of UNILEVER is being given £763,000 to move house, The Sun can reveal.  Fernando Fernandez will rake in the ...
FoodNavigator5d
Can Unilever’s CEO really ‘influencer’ sales higher?
Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...
Why Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...
exchange4media5h
From India to the world: Why FMCG brands are going global with influencers
By working with influencers who understand local cultures, Indian FMCG brands can introduce their products to new markets, ...
Adweek on MSN12h
Unilever's CMO Says AI is Cutting Product Shoot Costs by 50%
Unilever’s chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology ...
The Drum6d
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more creators. Here’s why the move makes sense. Unilever says it's ...
Inc421d
CCI Approves HUL’s Acquisition Of D2C Brand Minimalist
The Competition Commission of India (CCI) has approved Hindustan Unilever Ltd’s (HUL) proposal to acquire a majority stake in ...