This edition covers tariffs, the latest in GenAI retail integrations, and TikTok Shop’s geographic and sectoral expansion.

Tesco’s Tash Whitmey and Superdrug’s Paul Stafford on omnichannel, measurement and driving brand with retail media.

Tash Whitmey, Managing Director at Tesco Media and Insight Platform, and Paul Stafford, Head of Retail Media at Superdrug, shared their approaches to challenges like data, measurement, and customer ...

Adobe’s latest AI and Digital Trends Report suggests that 2025 is the year executives expect generative AI to truly transform ...

“The announcements and developments in [the generative AI] space keep on coming,” consultant Neil Perkin commented in the latest edition of Econsultancy’s quarterly trends series Digital Shift. The Q1 ...

In the first Digital Shift of 2025, consultant Neil Perkin explored questions of skillsets, AI model visibility, and evaluating martech to advise marketers navigating a landscape increasingly ...

The content campaign positioned the trade directory as a leading voice around the need for more skilled trades people in the UK while also promoting the trades as a desirable career choice for young ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...

SEO is both invaluable for any brand and ever-changing. Understanding how to properly optimise content without being penalised is crucial, and with Google having recently released new guidelines and ...