Sheetz announced Tuesday the unveiling of a custom map in Fortnite, the massively popular battle royale video game.

The new collaboration will have players competing for the best times, with real-world prizes for some of the fastest completions.

The retailer partnered with one of the most popular gaming companies in the U.S. in a marketing move targeting young consumers.

Sheetz will be one of the first convenience stores to have an exclusive map in the game, available from Jan. 24 to Feb. 23 with a $25,000 prize pool.

Sheetz is taking its brand to the virtual world of Fortnite.

Officials from Sheetz have announced a collaboration with Fortnite, publishing a custom map in the game that will allow players to use their digital parkour skills to compete for some real-world ...

Officials from Sheetz have announced a collaboration with the marketing group Umi Games, publishing a custom map in the popular game Fortnite that will allow players to use their digital parkour ...