Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

Apple is expected to unveil the iPhone 17 series lineup this September, which will feature the standard as well as the Pro ...

Price and availability. One of the biggest advantages the OnePlus 13 has over Apple is that it is much, much cheaper. For ...

The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...