Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

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Grok, a product of Musk’s company xAI, is calling the characters “Companions.” So far, there are two companions that users can chat with: a flirty Japanese anime character n

This marks a shift in the AI wars. Instead of just competing on intelligence or reasoning, Musk wants Grok to feel more personal, more addictive, and more human, or at least more fun. But the reactions online show that people are split. SuperGrok now has two new companions for you, say hello to Ani and Rudy! pic.twitter.com/SRrV6T0MGT

At launch, Grok AI’s Companions will be available to SuperGrok subscribers ($30 per month), who need to enable the feature from the app's settings. This is just a “soft launch,” and enabling the feature will get much easier in a few days, said xAI owner Elon Musk on Monday.

Musk, never one to pass up the opportunity to showcase his juvenile sense of humor, quote-tweeted the image of the phallic geofence shortly afterwards and wrote “Bigger, longer and uncut” accompanied by a laughing emoji in an apparent reference to the South Park movie.

Earlier today, Grok showed me how to tell if someone is a “good scientist,” just from their demographics. For starters, according to a formula devised by Elon Musk’s chatbot, they have to be a white, Asian, or Jewish man.

A giant bust of Elon Musk appeared in Arches National Park over the weekend with a sign protesting DOGE cuts.