Starbucks recently made headlines by confirming it will cut 30 percent of its menu offerings. On the surface, this might seem ...

CEO Brian Niccol explains the company’s pivot back to its roots.

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

Starbucks ( SBUX -1.21%) shares soared 8.1% last Wednesday in response to its first-quarter fiscal 2025 results and ...

Starbucks is planning a sweeping overhaul of its menu and in-store operations, aiming to simplify the customer experience and improve service speed. CEO Brian Niccol revealed plans to reduce the ...

part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the global chain and reposition Starbucks as a coffee shop, not just a place to pick up mobile orders for coffee.

The company announced on Wednesday that eligible customers can stop into any Starbucks location across the country for a tall ...

Starbucks (NASDAQ: SBUX) hasn't been energizing investors' portfolios in recent years. After hitting a peak in July 2021, shares dipped 43% in the 11 months that followed. It has been a volatile ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.