Starbucks CEO defends company's DEI practices, says they are 'key' strength of business
Starbucks CEO Brian Niccol said during a shareholder meeting that the company will continue to focus on diversity efforts, ...
Smile or else: The limits of forced joy as a business strategy
Starbucks has issued a diktat aimed at getting cafe employees to spread happiness. Other service sector companies have had ...
Starbucks CEO announces major update on turnaround plan
Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be ...
Starbucks's China comeback relies on right partner, brewing back the vibe
As Starbucks tries to revive its faltering business in China, analysts say strategic partnerships and returning to its roots ...
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Starbucks CEO outlines new "Back to Starbucks" business plan
Investing.com -- Starbucks (NASDAQ: SBUX) CEO Brian Niccol unveiled a new business strategy titled "Back to Starbucks" at the ...
Starbucks Has More Than Business Problems To Fix: It’s Losing Customer Goodwill
Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a marketing strategy to fix underlying issues.
Starbucks brings in new finance chief as part of turnaround strategy
Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy.
Starbucks likely avoided taxes on $1.3 billion in profit using a Swiss subsidiary, a new report finds
Starbucks booked millions in profit at a Swiss subsidiary, where the company likely paid less in taxes than it would have ...
Starbucks made these 5 big changes this year
Starbucks has been making big changes as part of its “Big Fix.” Under new CEO Brian Niccol, who took the helm in Aug. 2024, the coffee giant has launched a massive “Back to Starbucks” strategy. With ...