When Pizza Hut originally launched stuffed crust, Domino's viewed the menu item as gimmicky, according to Trumbull. Plus, the ...

Internal research showed as many as 13 million Domino’s customers ordered stuffed crust pizza from competitors each year.

Domino’s has added stuffed crust pizza to its permanent menu, roughly 30 years after rival Pizza Hut first added the option to menus. The crust is stuffed with mozzarella and topped with a ...

Domino's on announced that customers can now order cheese-filled crust at all U.S. locations, joining the ranks of pizza chains that already offer it.

Adding a stuffed crust to a pizza chain's menu doesn't seem like a big deal. But for Domino's Pizza, it's more than three ...

The company's research showed that it loses 13 million (mostly younger) customers to other chains looking for stuffed crust and amounts to a sizable chunk of lost revenue. For Pizza Hut ...

Domino’s is launching a stuffed crust pizza. The move comes roughly 30 years after Pizza Hut invented the category, using Donald Trump in its commercials. To commemorate the launch, Domino’s will give ...

Yum! Brands-owned Pizza Hut has sold stuffed crust since the mid-1990s, while other competitors Little Caesars and Papa John’s have made it available for their own pizzas in the past several years.

(Pizza Hut is generally credited with popularizing stuffed-crust pies 30 years ago, though not inventing them.) The timing isn’t bad: The company earlier this year turned in quarterly same-store ...

The company’s research showed that it loses 13 million (mostly younger) customers to other chains looking for stuffed crust and amounts to a sizable chunk of lost revenue. For Pizza Hut ...