Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Nike’s new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns.

Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview released this week. In ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

Nike is set to launch a fresh “Just Do It” tee that pays tribute to women athletes, highlighting the brand’s dedication to honoring female athletic achievement.

Did you know that Nike also did home weights? I didn’t until about a year ago when I stumbled upon the Nike Strength website, ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...

Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.