"I must be in the front row." "Mr. Baseball" Bob Uecker became a pitchman for Miller Lite in a series of iconic ads. Instead, he's banished to farthest reaches of the upper deck, which doesn't ...

I must be in the front row:' Bob Uecker and the Miller Lite commercials As high profile as his appearances were in places like "The Tonight Show With Johnny Carson," the movie "Major League" and ...

Did anyone get more from a humble baseball career than Bob Uecker? The Milwaukee-born player/actor/comic/broadcaster, whose death at 90 was announced Thursday by his ...

Bob Uecker had the kind of career stat line ... in which he poked fun at himself when he declared, “I must be in the front row” after an usher at a game informs him that he’s in the wrong ...

commemorating his Miller Lite commercials when he delivered the line “I must be in the front row!” while sitting in the nosebleed seats. Milwaukee Brewers broadcaster Bob Uecker sits with his ...

Before he was known for two enduring catchphrases — “I must be in the front row!” from a Miller Lite commercial and “Just a bit outside” from the movie “Major League” — Mr. Uecker ...

He was an announcer and media celebrity, but Bob Uecker might have gained more notoriety than anything else as a beer ...

"I must be in the front row" became equally as popular as his home-run catch phrase, "Get up, get up, get outta here, gone." More: Celebrate the life of Bob Uecker with this special collector's ...