Amp spotlight: What Super Bowl 2025 ads tell us about the state of advertising
Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.
Apple might be building a humanoid robot, and I truly hope it looks like Steve Jobs
Jobs, who tragically died more than a decade ago, remains an icon of the industry and a lasting symbol of Apple's brilliance ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
Elon Musk's X is winning advertisers new and old — but the comeback has a long way to go
X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...
Apple’s next Studio Display could get a much-needed Mini LED upgrade
The company’s higher-end monitor, the Pro Display XDR, already uses Mini LED technology but hasn’t been updated since 2020.
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Super Bowl 2025: OpenAI, Google, Meta ads show future that’s more fiction than fact
New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.
Column: The TV ad is a dying art. This year’s Super Bowl proved it
Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to ...
Super Bowl 2025: AI Steps Out — But Can It Connect?
AI isn’t content with running things behind the curtain this year—it wants the spotlight. But can AI honestly sell emotion, ...