In mid-July, Netflix announced a partnership with Microsoft, selecting the tech giant for its new advertising and sales agency. Odd, right? The obvious choice was Google, especially with the push for ...

Netflix could stop supporting the older version ... It's also worth noting that even if you disable automatic app updates, Microsoft Store can sometimes try to update all apps on your PC.

Microsoft and Netflix are already competing with Apple in mobile gaming to a degree, but their hands are tied by App Store guidelines. Microsoft has settled on streaming games, which is clunky and ...

It bought AT&T's adtech firm Xandr, which became a linchpin in securing its recent deal to power Netflix's ad-supported tier. Microsoft is also working on a plan to place ads inside free-to-play ...

As Netflix tries to level up its sophistication to capitalize on a $25 billion market for connected TV advertising, it is wresting control over its own ad tech after previously relying on partners ...