Adobe (ADBE) shares slid about 10% during early market action on Thursday, following its latest financial results, but ...
Bria, a startup offering AI image-generating models trained exclusively on licensed content, has closed a new fundraising ...
Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...
As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...
The super apps trend is gaining traction in the U.S. and Europe. PayPal, Cash App, and Revolut are aiming to become financial ...
ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...
Leading measurement and analytics company Adjust today released its annual Gaming App Insights 2025 report, showing a resilient gaming industry on the ...
In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...
Niantic is selling its gaming business to Saudi Arabia-owned Scopely for $3.5 billion, in a deal that will combine the megahit “Pokémon Go” with Scopely's mobile portfolio.
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