As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 brands in ...
Brands shouldn’t treat SEO as an afterthought
Most customer journeys begin with search, says Felina Tan of Kaizen. Which is why brands should put SEO at the center of ...