SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

She argues that agencies need more than ever to prove ... Some are questioning whether digital advertising is as effective as it’s been cracked up to be. Business Insider caught up with Schmidt ...

Ad agencies conceived, created, and produced ads, while PR agencies reinforced a firm's marketing message with communication strategies, among other things. In the digital space, these roles have ...

Goodyear has named Publicis Groupe as its integrated global agency of record. The tire company is consolidating its media, ...

Capital One had more data engineers than most of the modern digital advertising agency complex combined, so of course that made sense. It had the ability, the engineering capability, the will, and the ...

Here's what we're covering today: Olympic advertisers' focus turns to Beijing How official Olympic sponsors spent on digital ads Ad-agency return-to-office plans The curtains are now drawn on the ...

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...

The ad agency model continues to be under threat ... It is not only the largest digital agency in the world in terms of revenue, but continues to expand at a frenetic pace, making 12 acquisitions ...