BMW takes great pride in its “Ultimate Driving Machine” ethos. The brand prioritizes driver engagement and the joy of a hands ...

BMW promises its Neue Klasse electric vehicles will have 30% more range and 30% faster charging. How? BMW revealed ...

BMW engineers are testing the "Heart of Joy" driving dynamics computer in an extremely powerful electric car called "the ...

X7 Nishiki Lounge Concept follows in the footsteps of the Nishijin Edition and features a few exclusive touches on the inside ...

The iX LCI—short for Life Cycle Impulse, or a mid-cycle refresh—ditches the old trims. The xDrive50 and M60 trims are now replaced with trims BMW says better represent the pow ...

Jan 28 (Reuters) - BMW expects its fourth-quarter pre-tax earnings to be significantly below last year and its full-year margin to be in the lower half of its 6-7% target, according to slides ...

Performances in N.Y.C. Advertisement Supported by Once used to frequent rejection letters, Blue has become a regular on major stages and is singing the title role in “Aida” at the Metropolitan ...

While the design changed each year, there was one major constant: the red, white and blue color scheme. This was done for two reasons. First, it provided some brand synergy. The NFL’s logo ...