(Xinhua/Xin Mengchen) A BMW concept car is displayed at the 20th Shanghai International Automobile Industry Exhibition in Shanghai, east China, April 18, 2023. (Xinhua/Chen Jianli) A visitor ...

BMW wanted to fulfil its brand promise of bringing joy for the Lunar New Year, China’s equivalent of Christmas. But it’s hard to stand out during this crowded advertising holiday, with brands trying ...