A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Apple’s brand loyalty and cash flow mitigate risks. Read why AAPL stock is a good buy-and-hold investment, even with its rich ...

Berkshire had 50% of its 41-stock portfolio invested in Apple as of December 2023. But Buffett sold 605 million shares ...

Discover the top 4 smartphone brands offering the longest software update commitments, ensuring long-term device support and security patches.

In today's ever-evolving digital age, organisations face the challenge of effectively leveraging consistency theory in ...

In a rare interview, the Apple-owned headphone maker’s global marketing boss, Chris Thorne, reveals to The Drum a powerful ad ...

Apple is reportedly preparing to launch its first foldable iPhone, dubbed the iPhone 17 Flip and we have more details about ...

and Android brands like Xiaomi and Vivo building consumer loyalty through technological innovations,” he said. Apple had previously enjoyed four years of consistent growth following US sanctions ...

and Android brands like Xiaomi and Vivo building consumer loyalty through technological innovations," he said. Apple had previously enjoyed four years of consistent growth following US sanctions ...

The firm cites GM's recent strategic moves in China and Cruise, its "consistent track record of ... Top 5 Downgrades: Jefferies downgraded Apple (AAPL) to Underperform from Hold with a price ...