Apple's latest move highlights the different approaches that tech giants are taking with their AI expansion strategies.

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Apple is ‘actively developing’ AirPods with cameras pic.twitter.com/z28dzcGAJg — Michael Nguyen (@MacMike1000) March 9, 2025 ...

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The firm sees strong potential for new product features and innovations, particularly in the AI space. Apple continues to face intense competition, particularly in the smartphone market.