Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.

Target will not see a dime of our Black dollars during Black History Month or at any other time, unless and until they reverse this decision,” said a cofounder of Black Lives Matter

At a Thursday morning press conference, some Minnesotans were cutting up Target Red Cards, after the company cut out diversity, equity and inclusion (DEI) policies.

A protest was staged outside of Target headquarters in downtown Minneapolis after the company announced it’s ending its diversity initiatives last week.

Local civil rights attorney Nekima Leavy Armstrong expressed her disappointment and blamed capitalism, saying Target is putting "profits and politics over people." She also encouraged people to ...

"Target didn't understand that its decision was not only offensive, but it's bad for business," said Levy-Armstrong.

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

Becky Dankowski, center, of Minneapolis, who said she was a long-time customer, holds an anti-Target sign during a news conference outside Target

While the investigation into the D.C. plane crash continues, on Thursday, President Donald Trump blamed DEI programs as a factor in the tragedy.

Growth slowed but remained resilient at the end of 2024, leaving the US economy on solid footing heading into a new year — and a new presidential administration — that is full of uncertainty. US gross domestic product,