Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...
The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues ...
Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...
Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...
Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...
The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...
Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%. The marketing sector ...
The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...
Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...