For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

It's a common misconception, one that's finally been cleared up by BMW spokesman Tom Plucinsky, who explained that the company used to think its recognizable logo was tied to its aeronautical history.

The BMW logo features four quadrants within a circle, coloured blue and white, symbolising a spinning aircraft propeller. These colours were inspired by the Bavarian flag, representing BMW’s ...