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In the early 2000s, the venerable Prius became a cultural symbol for many people who were not typical car enthusiasts. Its ...

Toyota has turned the new Prius into a race car. Following the introduction of a one-off sporty GRMN version back in June, the company has introduced a new full-on racer that just competed in the ...

Personal growth is an underrated superpower that’s perfectly exemplified by the 2024 Toyota Prius Prime ... it feels like a race to the bottom in terms of electric car prices.

Until that point, Toyota CEO Akio Toyota considered the Prius little more than a commodity car, built to a price to minimize Japanese taxicab CO2 emissions rather than maximize thrills.

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When you hear the name Prius, most people normally think of a fuel efficient car with ho-hum styling and very average performance. What Toyota did to its latest version of the hybrid pioneer has ...