According to reports out of Japan, Toyota will sell a de-contented version of the old Prius to better compete with the new Honda Insight on price. The current Prius is rumored to be getting a ...

Japan Current CEO Toyota has been adding Nightshade trim levels to many of its vehicles, and the 2025 Prius is next up. The Prius Nightshade grade is based on the XLE trim level and adds 19-inch ...

The fifth-generation Prius hybrid models will go on sale this winter first in Japan then the U.S. A plug-in version will hit the market next year, according to Toyota Motor Corp. Prices were not ...

Toyota Motor Corp. announced a recall on April 17 of 135,305 Prius vehicles manufactured between November 2022 and April 2024 because of a faulty switch that could cause a rear door to open suddenly.

Drivers in Japan have once again taken to the track in an effort to wring maximum mileage from their Toyota hybrids. According to AutoWeek, the Prius Cup resumed this year after a two-year hiatus.

The overwhelming demand in Japan for the new Toyota Prius c (known as the Toyota Aqua Hybrid) could affect the number of vehicles the US receives when they start to arrive in March. Toyota ...

The best-selling car in Japan is about to change as government subsidies on hybrid cars has lead to a drop off in sales of the Toyota Prius. Analysts expect the Honda Fit to take the top spot.

Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark. The Prius uses a gasoline ...