Discover each one of the rising-in-popularity perfume trends, below. New age vanilla scents aren’t sickly sweet or cloying like some of their older counterparts. Instead, next-gen vanilla scents ...

Even if it’s something you love, luxury fragrances might need to take a backseat to other purchases like clothes, rent and ...

3.5/5 An ELLE editor says: “TikTok is all about Swedish gummy candy right now and Mood Ring should be the scent to accompany that. This perfume smells like sweet, tangy, fruity, gummy candy.

Fueling the moment are some pretty unique 2025 perfume trends that'll keep people entertained, that's for sure–from weird flavors to unique formats to surprising concoctions. "We’re likely to ...

For longer-lasting results, consider the type of perfume, Eau de Parfums typically lasts longer than Eau de Toilettes due to higher fragrance oil concentration. Follow these 5 tips for optimal ...

The 'Birds of a Feather' singer just released the fourth perfume in her fragrance collection, and right now, you can get it on Ulta for less than $100 ...

The Britney Spears Fantasy Perfume ($19) is a nostalgic must that deserves a spot on our perfume collection, especially since it’s such a sweet, feminine scent. Described as both hypnotic and ...