Starbucks recently made headlines by confirming it will cut 30 percent of its menu offerings. On the surface, this might seem ...

CEO Brian Niccol explains the company’s pivot back to its roots.

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Back in January, the company announced they would be implementing a new step in their “Back to Starbucks” strategy with the hopes of making their cafes more “welcoming” — to paying ...

Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

Starbucks ( SBUX -1.21%) shares soared 8.1% last Wednesday in response to its first-quarter fiscal 2025 results and ...

part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the global chain and reposition Starbucks as a coffee shop, not just a place to pick up mobile orders for coffee.

The new policy, which makes a shift in the company's online ordering strategy, is an effort to streamline Starbucks' operations. In addition to capping the number of items per order, Starbucks ...

Starbucks Corp (NASDAQ:SBUX). is set to substantially grow its presence in the Middle East with plans to open hundreds of new stores, its Chief Executive Officer Brian Niccol told Bloomberg Television ...

The company announced on Wednesday that eligible customers can stop into any Starbucks location across the country for a tall ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.