Starbucks has been making big changes as part of its “Big Fix.” Under new CEO Brian Niccol, who took the helm in Aug. 2024, the coffee giant has launched a massive “Back to Starbucks” strategy. With ...

Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a marketing strategy to fix underlying issues.

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks has issued a diktat aimed at getting cafe employees to spread happiness. Other service sector companies have had ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

Starbucks booked millions in profit at a Swiss subsidiary, where the company likely paid less in taxes than it would have ...

Investing.com -- Starbucks (NASDAQ:SBUX) CEO Brian Niccol unveiled a new business strategy titled "Back to Starbucks" at the company’s Annual Meeting of Shareholders today. The plan aims to ...

As Starbucks tries to revive its faltering business in China, analysts say strategic partnerships and returning to its roots ...

Starbucks (SBUX) has always been a draw for investors, with the company long embodying the global brand recognition and agility needed to ...

Investing.com -- Starbucks (NASDAQ: SBUX) CEO Brian Niccol unveiled a new business strategy titled "Back to Starbucks" at the ...