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We Tasted 9 Name-Brand Cereals Against Their Generic Version. Here’s What We Found.
With grocery store tricks like strategic shelving influencing our decisions, reaching for the name-brand cereal without ...
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Kellogg's Frosted Flakes: Tony The Tiger – From cereal salesman to activist
Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.