Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Nike’s new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns.

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

Did you know that Nike also did home weights? I didn’t until about a year ago when I stumbled upon the Nike Strength website, ...

USC women's basketball star JuJu Watkins balled out in the brand new Nike Kobe 6 'Sail' in front of Vanessa Bryant during the Trojans' upset win over UCLA.

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...

Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.