This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

In this case study, you’ll learn ... in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts at Capgemini and EY.

Economic downturns come and go—every 11 years or so, according to Dick Boak's calculations. He's a historian at heart, and during his long tenure at C. F. Martin & Co., maker of fine guitars, he's ...

The Case Study As Cranberry Marketing explains, working with Moroccan Garden presented some unique challenges, which they were able to overcome using a flexible digital content strategy.

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

Gaming studios often face high service fees when distributing games through commercial app stores, with some platforms taking ...

The Nepalese Marketing Association (NMA), in collaboration with the US Embassy Nepal, is hosting ‘AInspire AI in Marketing ...

Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...

Marketer releases new SEO case studies showcasing how law firms increased visibility, leads, and rankings through data-driven digital strategies.< ...