This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

In this case study, you’ll learn ... in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts at Capgemini and EY.

Economic downturns come and go—every 11 years or so, according to Dick Boak's calculations. He's a historian at heart, and during his long tenure at C. F. Martin & Co., maker of fine guitars, he's ...

The Yayoi Billiards Club's transformation is a remarkable case that demonstrates growth from a mere concept to a bustling social hub. Within just ten days, the club garnered over 100,000 views through ...

The Case Study As Cranberry Marketing explains, working with Moroccan Garden presented some unique challenges, which they were able to overcome using a flexible digital content strategy.

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

The Nepalese Marketing Association (NMA), in collaboration with the US Embassy Nepal, is hosting ‘AInspire AI in Marketing ...

Gaming studios often face high service fees when distributing games through commercial app stores, with some platforms taking ...

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day, hosted by ...