and our evaluations are mostly based on bright colors and high sugar content—but hey, that’s what being a kid is all about. Here are 13 cereals we loved as kids and 13 we hated.

The captain would concur. When you’re trying to sell your cereal brand to kids, is there any harm in fashioning a ...

From Star Wars to Mr. T and Rainbow Brite, there's lots of '80s cereals that we'll probably never see again. Here's your trip ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to ...

Brands including Lucky Charms, Honey Nut Cheerios and Froot Loops made up 41% of total household cereal purchases. About one-third of households with kids bought at least one of the nine brands in ...

Or at least created some really tasty drinks. They’re called Magically Delicious Cocktails. Basically: kids’ cereals pulverized into a dust and then infused into adult beverages. Here’s a little more ...

GODOY: Kids' cereals are the most heavily advertised food ... She says the most heavily advertised brands have as many as 12 grams of sugar per serving. That's about a tablespoon.