But the very first cereal mascot is different than all the rest ... With simple products like old-fashioned oats and grocery store granola brands, it's safe to assume that this brand isn't ...

There comes a point in life when it’s time to swap sugary cereals for more ‘grown-up’ varieties, like muesli. Embracing this ...

StarKist is not the only brand looking to make use of election-themed marketing. General Mills also ran a campaign to let users elect their favorite cereal mascots to the presidency (see story). Seven ...

Mascots used to be one-way characters: think of Tony the Tiger on a cereal box or the Michelin Man waving from a billboard. But AI can turn them into interactive brand ambassadors. Imagine ...