Uecker’s mother, great with child during one of his family’s excursions, bore Bob on an exit ramp, beneath an overhead light, in the backseat of a 1937 Chevy, just across the border.

He was led instead to a seat in a remote part of the stadium. “Good seats, eh, buddy ... his daughter, Sue Uecker; a son, Bob Jr.; three grandchildren; and three great-grandchildren.

On Thursday, Milwaukee, and all of baseball, lost an icon in the great Bob Uecker ... His Miller Lite ads, and the dawn of “Uecker Seats” Uecker worked as a pitchman for Miller Lite, and ...