Apple introduced the all-new MacBook Air earlier this month, featuring the M4 chipset and offering up to 18 hours of battery life. This came after the tech giant launched the iPhone 16e in the global ...

Apple could quite conceivably build out a retailer toolkit comprising payment, instore marketing, loyalty and ecommerce integration to deliver an out-of-the-box virtual storefront, sales assistant ...

Now it makes more of them than anybody else and has Apple on the back foot ... Here are some of the core pillars of Samsung's strategy. The ultimate fast follower Samsung is better than anybody ...

marketing strategies? Many retailers are already struggling to seamlessly connect the physical and digital shopping experiences, including mobile. With its small screen size and easy accessibility, ...

The new M4 version of the MacBook Air is here and... Yawn. It's the same. See for yourself if you don't believe us.

Why it matters: We believe Apple’s spending plan is a direct strategy to earn an exemption from tariffs on imports from China. Close to 70% of iPhones are manufactured in China, meaning tariffs ...

Apple (AAPL) has been hit with a lawsuit alleging that its claims of "carbon neutral" Apple Watch models are misleading. The suit, filed in San Jose by seven purchasers of the Apple Watch Series 9 ...