Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

Apple has yet to set a firm date for the launch of its Apple Intelligence-enhanced Siri. That’s for a good reason, as new reports from trusted Apple leakers suggest AI-capable Siri won’t be here any time soon. Perhaps a longer delay will be good for Apple—and more importantly—Apple users.